Graphic Design I Like:
I really enjoy a piece of design that builds on reference points like these, it's witty and humorous in a sense that they're making such a connection with something we cherish, to something we blow our nose on. It's a good move, on the wording as well, they discarded the gender from the saying and made it a universal thing one, but the pont is still been made through the visual. It takes a lot more thinking to get something like this nailed down and they executed it really well and that's why I like it.
As part of a series, in a similar style in a school setting. They made the type exist physically. Instead of digitally overlaying it, they opted to physically create the typography in the picture. Using perspective to create it, It's incredibly effective and executed. Once you see the other it invokes curiosity again in how they've actually made it. I don't often like these but simply for how well this one has been done and how effective it is, It draws me to like it.
Graphic Design I Dislike:
David Carson's work mostly irritates me, along with other similar Post-modern grunge work. I want to see a poster, book cover, etc, that's going to give me information or if it's advertisements, influence me. But because it's illegible, you can make out some words, but for the most part you can't because of the overlays it makes it frustrating to try and figure out what it's trying to say. Apart from been a collage of everything and anything, it just makes me dislike it.
It's cheap and tacky, you can see someone's made this on cheap instead of hiring a Graphic designer to do the work for them. Who would provide more effective results instead of wasting printer ink, they'd also receive more effective results. It's obvious what's bad with it, the overload of information, the grungy illegible typeface and clashing colours. It's not effective in what it's trying to do and I don't think they've attempted to think about that aside from the grungy typeface.
- Layout
- Colour
- Context
- Visual content
- Non-visual content
- Function
- Concept
- Composition
- Legibility
- Communication
- Visual Quality
DIET
Describe, what you see.
Interpret, what it is.
Evaluate, what's good about it.
Theorise, how it can be improved.
Kleenex Ad
Describe
- An Advertisement for Kleenex's pocket pack tissues.
- Origami Style dog, moulded from a tissue.
- Explained with the tagline. 'Your best friend' - References the Man & dog relationship.
- Basic and layout, simple in delivery.
Interpret
- Advertising for a product that doesn't have much glamour
- Speaks to both men and women, colours and drawing attend to both.
- Drawn diagonally down across the advert, no distractions.
- Shaped to be the same as a Kleenex.
Evaluate
- Effective and understandable, accessible to everyone in it's message.
- Difficult product to advertise, yet how it's done is with subtly.
- It's appealing to both genders.
- Simple diagonal flow, easy on the eye but stands out.
Theorise
- Nothing obvious need's changing, perhaps altering the drawing to be a bit more gender neutral.
Bridging the Gap poster
Describe
- Nightclub Poster from London. 'Bridging the Gap'
- Event details displayed: price, place time and links to sites to the DJ's who are playing.
- Bright and bold geometric pattern, 3 bright contrasting colours.
- Broken up information, details all over the place.
Interpret
- Typography is legible, communicates well when it's found.
- The organisation of the layout is organised, but it's broken up too much and is a bit overwhelming.
- Reminiscent of the Swiss-style in layout, lots of grid usage.
Evaluate
- Strong colours grab your attention, too much but it's effective.
- Image is too strong of a part in the poster that it draws too much attention to it's self.
- A lot of websites on the poster, a lot with the rest it's bombardment of information.
- A bring back to older night-club design posters. (Peter Saville)
Theorise
- Pulling back the very strong colour combination, reducing the potency of the pattern.
- Rearrange the information to flow a lot better, and flow well instead of breaking it all off.
Five Reasons Critical Analysis is useful:
- It gives you a greater understanding of the different types of Graphic design.
- Helps you understand what has made work successful and unsuccessful.
- Gives you an understanding to judge work better.
- Analysing other peoples work helps give you a understanding how you're work is viewed.
- Gives you an understanding of graphic design.
- Brings up ideas you wouldn't have thought about otherwise.
- People's judgement helps shape your work for the better.
- Useful in seeing everyone else's work to see where you are at.
- Encourage you to produce better work for the next crit.
- Gaining an idea of what does an doesn't work.
What Affects my Judgement of Work:
Layout
I like layout that creates flow to the work and helps direct me to the information I want to read, unlike for example David Carson's work which is a jumble of information and makes looking at it a chore.
Concept
I have a big appreciation for smart concepts in work, but sometimes It's the work that's the simplest that's the smartest in the end. In the end It's all how it's executed, if it's a smart idea done really bad it wouldn't have the same impact as a simple idea dont really well.
Legibility
I really think legibility is an important factor when it comes to graphic design work in general if you can't read it or have difficulty in making sense of the information because it's hard to read what's the point in it. It seems counter-intuitive to what it's trying to achieve so it really affects me to have legible type.
Function
Having function to work I feel is also important to work and does affect my judgement if there isn't one because it makes the work rather unimportant unless it has a function making it have a purpose.
Visual Quality
Having a good visual quality to the work shows to me that effort has been put into it if a good visual quality has been upheld, without that It makes me not want to care if there isn't one and it looks sloppy.
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