Evolution print
Printers don’t print on anything less then 70 g paper
print up to 450g
gloss, silk, uncoated
uncoated: images are flatter, images aren’t as sharp, tiny amount of bleed makes it look more organic. Uncoated stock bulks up more then silk. Gloss feels thin, same for silk. Even when they’re all the same weight.
8 a5 leaflets on a a2 sheet.
Litho print is better quality, but is more expensive.
S0a3
Full colour spot colour vs pure spot colour is very different.
If your using spot colour, Use the same paper or the effect will be different.
Costed per sheet, click charge. 5-10p for 1 colour sheet. 30p for 4 colour sheet. 60p roughly per both sides. (a4)
Litho comes in handy because it’s a lot cheaper in the long run.
one set of full colour would be like £100?
make readys are the run/ inking before print. this is in the cost too.
mistakes not to make:
Bleed, always have a bleed. 3mm. crop marks, etc.
send with ticks.
don’t send 8 business cards on one page. one card at a time.
Don’t send spreads, send single pages.
Send over the artwork for the cover so it can be altered if it needs to.
Send pdf’s and the original artwork. just for tweaking when it comes to machine setups.
If spot colours are in the artwork and not needed. Send them as CMYK.
set spot colours to overprint
Any perforations, foil. they need to be setup as an overprint as a spot colour in a separate file.
Image sizes, don’t use massive pictures in tiny spaces.
Make images 300dpi and the image they will be when printed.
16 pages to a s0a2 pages.
work in 16’s 8’s or 32’s
If it’s in 4’s it’s gonna be an excess of paper you will lbw charged for.
Make the cover the same stock as the inside.
If you don’t need to do 4 colours do 2 it’s cheaper and it can look nice.
Will you see the benefit of stocks when they’re covered in ink.
Work & turn Mirrored.
Modernist, manchester.
use tints to make it look like a slight coloured stock. 10% yellow etc.
exposed binding.
creative arthur
passport
mull binding
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