Saturday, 30 November 2013

Design for web: Flat design

Flat design is a minimalistic design approach that emphasises usability. It features clean, open space, crisp edges, bright colours and two-dimensional/flat illustrations.

 This website is simple, although the text is rather large on the logo side. It gets it's point across. The flat design here is mostly applied within the navigation bar and this is shown to be a rather common element applied within the other websites. The use of the off-key black is a good touch, It's dark enough to draw your attention but not so much to draw you in too far.


This website makes full use of the flat design look, taking it so far it's used in the portraits of the men in the clothing section. They've used colour really effectively here, using the red to guide you up and down the website. 

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 The use of photography combined with flat design is really effective especially like the website about. The framing of the light blue line pulls it all together. Although they've only use the one colour it really works well.

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One benefit to the use of flat design is that it's very easy to create playful looking designs such as this while still remaining faithfully functional. This website worked that really well as seen above it used shapes on string you could throw about, all fill but the interactivity is what the main bit.




 T- The strong use of red and blue here are really effective, however like with all the rest what pulls it all together is the white. From looking at these websites it's evident that white is one of the main ingredients as well as fill colours, large or small.




 Off white is a colour used often to compliment the softer tones used of more vibrant colours such as the red and green here present.


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